Almost 90% of UK Population Listens Weekly to Favorite Radio Station

The latest results on UK radio listening habits have been published by RAJAR (Radio Joint Audience Research Limited). 46 million adults (89.6% of the UK population 15+) tune into their favorite radio station weekly.

Digital Listening: 17.1 million people each week are now tuning in to radio via a digitally-enabled device.

Listening via Mobile Phone: In the last part of 2009, listening via phone was down slightly at 6.7 million people. In the third quarter of last year, listenership was at 6.9 million.

Almost 90% of UK Population Listens Weekly to Favorite Radio Station originally appeared on About.com Radio on Thursday, February 4th, 2010 at 00:18:06.

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Posted on February 4, 2010
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